Ispo Beijing

Description ISPO Beijing is one of the leading professional sports trade platforms in Asia, gathering well-known local and international brands in Outdoor, Snowsports, Running and Health & Fitness, Textile & Technology, Camping lifestyle and Urban sports. It not only creates multi-category communication for the brands, but also shows the pioneer sports lifestyle to enthusiasts, and provides direction guidance and professional endorsement for mass consumers. Taking into account the new consumer behavior and the increasing interest in sports and recreational activities in China, this year's ISPO BEIJING featured two new designated areas, Action Sports and Sports Fashion. It permitted a comprehensive overview of a market which is as influenced by its traditional culture as it is by its new youth culture. The investment in authentic side events, such as the ISPO Skate Open with a first-class indoor ramp not just made it possible to embody cultural elements but also this sport’s creativity, thus reaching a broad audience. The organiser, Messe Munchen International, is one of the world's leading trade show companies.