ASI is the largest marketing and media organization serving the promotional products industry, and ASI membership includes more than 27,000 distributor firms and more than 3,000 supplier firms of advertising specialties: The Advertising Specialty Institute, or ASI, has been providing award-winning products and services to the advertising specialty and promotional products industry for over 50 years. Advertising specialties are useful or interesting items or merchandise, usually carrying an imprinted advertising or promotional message, given with no obligation, also known as giveaways or promotional products. ASI's mission, then, is to bring together suppliers and distributors by providing catalogs, information directories, newsletters, magazines, web sites and databases, and offering interactive e-commerce, marketing and selling tools. Find the answers to your questions and learn how to satisfy your clients' needs with a wide range of support, research and marketing services from ASI.