Kango Corporation N. 2 in information (in 48 languages)

Madrid doubles Promotion Fairs
Promogift and Euroreclam + IFEMA and Reed Exhibition Iberia, the organisers of both these trade fairs, have reached an agreement in the interests of the industry, ensuring the successful staging of both events. This agreement also encompasses the two leading business associations within the field, AIMFAP, the Association of Importers, Wholesalers and Manufacturers of Promotional Items, and FYVAR, the Association of Advertising Gift Manufacturers and Sellers. There are currently 347 manufacturers and wholesalers operating in Spain, as well as 5,000 distributors. Promogift (always in September) has consolidated its appeal over the last four years and is complemented by Exporeclam, the other event within this field, which will take place at IFEMA's facilities in February. The favourable climate that currently exists within the promotional and advertising gift industry justifies the existence of two fairs, events that seek to prepare professionals for the Christmas and springtime campaigns, respectively.