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Questex Travel Group: from Ite to Gmite
Questex Travel Group changed the name of the longtime flagship event Incentive Travel Exchange (ITE) - held in Las Vegas for more than 14 years - to Global Meeting & Incentive Travel Exchange (GMITE) to better convey the full breadth of suppliers who attend. The event, organized by Questex, publisher of International Meetings Review, brings fully hosted, high-volume North American incentive buyers and meeting planners who have a combined purchasing power of $1.5 billion, together with global suppliers for two and a half days of exclusive networking opportunities and prescheduled one-to-one meetings in private, luxury suites. The Questex MICE events are the only ones to offer suppliers a minimum of 20 private, one-to-one appointments over two days with buyers they select in advance of the event based on detailed profiles which enable them to meet with those most relevant to their business needs. In preparation for the change, organizers launched a thorough evaluation of the audience, conducting qualitative and quantitative research to determine that a name expansion and logo refresh would help solidify the breadth of opportunity available to MICE buyers going forward. ++++++++++++ www.incentivetravelexchange.com ++++++++++++++++