Etoa Outbound China

Description A month-long initiative dedicated to strengthening ties between European tourism and the valuable Chinese travel market. The programme includes a full schedule of online insight sessions and expert-led webinars, alongside online and in-person networking opportunities. With tiered packages depending on your needs, this targeted investment offers a high return, and a chance to upskill and learn about this important inbound market. *********** Including China European Marketplace (CEM) *********** CEM is ETOA’s B2B workshop for the outbound Chinese market. Since 2019, European suppliers, destinations and wholesalers meet a selection of vetted Chinese tour operators and travel buyers looking to contract European tourism services and develop new partnerships. This year CEM will be included in the Gold and Platinum packages of Showcase: Outbound China 2026 and will evolve to a three-city Roadshow including Guangzhou, Beijing and Shanghai. After the Shanghai event attendees can access ITB China.