AIPIA Smart Pack World C.

Description Packaging has evolved from a passive container into an active consumer engagement platform, and Smart Packaging provides the physical and digital bridge between Brands, consumers, and supply chain partners. Interactive packaging provides the physical touchpoint that digital channels simply cannot match, represents a crucial step in establishing packaging as a measurable media channel. Join us and explore how Smart Packaging technologies are becoming the essential enabler for the rapid and effective deployment of DPPs, from integrating connected features like NFC, QR codes, and RFID, to leveraging blockchain-secured data. Come and see smart packaging as a critical pillar in its innovation and sustainability strategy, and how interactive technologies are shaping consumer engagement and what opportunities and challenges lie ahead from both the Brand owner and solution provider perspective.