AIPIA & AWA Smart Packaging World Congress

Description Join us and explore how Smart Packaging technologies are becoming the essential enabler for the rapid and effective deployment of DPPs, from integrating connected features like NFC, QR codes, and RFID, to leveraging blockchain-secured data. Packaging has evolved from a passive container into an active consumer engagement platform, and Smart Packaging provides the physical and digital bridge between Brands, consumers, and supply chain partners. Interactive packaging provides the physical touchpoint that digital channels simply cannot match, represents a crucial step in establishing packaging as a measurable media channel.