Bite - Beijing Int'l Tourism Expo

Description The Beijing Tourism Exhibition is one of the largest and most prestigious tourism events in Asia. Since 2004, it has been organized with the support of the Beijing Municipal Bureau of Culture and Tourism. Each year, BITE hosts nearly 1,000 exhibitors from over 40 countries and regions worldwide, as well as from more than 20 provinces across China. Over 300 domestic and international hosted buyers also participate in the event. Direct sales during the exhibition reach up to 40 million CNY, while cooperation agreements are estimated at nearly 1 billion CNY per edition. As a leading tourism exhibition in Asia and China’s top tourism brand, BITE plays a key role in professionalizing and internationalizing tourism exhibitions. It attracts not only industry professionals but also the general public, offering a vibrant atmosphere and highly effective business matchmaking services. The upcoming edition of BITE will place special emphasis on the integration of tourism with other industries such as technology, sports, food, health, the metaverse, and creative and cultural sectors.