Ubm's Live Media Division, organisers of the Internet World, Technology For Marketing & Advertising and Call Centre Expo exhibitions, is pleased to announce its acquisition of the International Direct Marketing Fair (IDMF) and Ecommerce & Digital Marketing Expo (ECDM) from Reed Exhibitions. In addition Internet World will also have direct access to the IDMF attendee databases as well as drawing on Ubm's vast data assets and our media & association relationships to ensure the event continues to deliver and grow a first class audience to Internet World.