Santiago de Chile: Some of the world's biggest advertisers,speaking at the Annual General Meeting of the World Federation of Advertisers (WFA) in Santiago de Chile, have identified the key challenges and potential solutions in today's rapidly changing media environment. The explosion of media channels, media fragmentation and the consequent need to tailor messages to a newly empowered consumer requires what Bernhard Glock, Manager Global Media and Communication, Procter & Gamble, labelled - holistic, welcomed communications - in order for companies to be effective in communicating with the consumer of the future. To an audience of over 500 from over 25 countries, he outlined the four key principles on which to base future campaigns: holistic marketing, breakthrough connections with the consumer, industry collaboration and effective measurement. ++++ www.wfanet.org ++++

Recognizing more than 20 years of work developing and executing strategic marketing models on behalf of premier brand marketers that have advanced the meetings and events industry, Meeting Professionals International (MPI) has named David M. Rich, Senior Vice President, Worldwide Strategy for George P. Johnson Experience Marketing (GPJ) as its first ever RISE Award winner for Meeting Industry Leadership. Rich founded and currently leads the industry' first and foremost strategy practice, championing the discipline as a means to unlock higher marketing ROI and performance. MPI's annual RISE Award honors those rare individuals who by visionary work and creative insight have positively changed the global meetings and events industry community. +++++ More info ?? +++++ http://gpj.com +++++

Ubm's Live Media Division, organisers of the Internet World, Technology For Marketing & Advertising and Call Centre Expo exhibitions, is pleased to announce its acquisition of the International Direct Marketing Fair (IDMF) and Ecommerce & Digital Marketing Expo (ECDM) from Reed Exhibitions. In addition Internet World will also have direct access to the IDMF attendee databases as well as drawing on Ubm's vast data assets and our media & association relationships to ensure the event continues to deliver and grow a first class audience to Internet World.

Intercontinental Hotels Group (IHG), the world's second hotel group by number of rooms, announces it has awarded Mindshare as its global strategic planning agency, to consolidate media planning and buying activities across all its brands including InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites. Media services for those brands were previously handled by more than a dozen agencies worldwide. Mindshare was awarded the consolidated account after a review in which seven agencies participated. IHG operates more than 4,100 hotels with more than 600,000 guest rooms in about 100 countries and territories worldwide. Mindshare teams in New York and London will lead the global account with hubs in Atlanta, Singapore, and Shanghai. +++++ www.wpp.com +++++